TikTok has faced intense scrutiny over its weak handling of antisemitic content.
By Hezy Laing
In a surprising move, TikTok has appointed Erica Mindel, a proud American Jew and former IDF soldier, as its new Public Policy Manager for Hate Speech.
From 2014-2016 Mindel served in the IDF as an instructor in the Armored Corps.
Her role involved training soldiers in the operation and tactics of armored vehicles, a position that typically requires both technical expertise and leadership skills.
She spent two and a half years in this role after making aliyah following her university graduation.
In public statements, Mindel has described her service as a reflection of her deep commitment to Zionism, noting that her liberal and progressive values coexist with her decision to join the IDF.
In her new position, Mindel is responsible for developing and executing long-term policy strategies surrounding hate speech.
The role also requires monitoring online content, representing TikTok in internal and external discussions, and advising on the company’s approach to combating hate.
Specifically, the position designates her as a subject matter expert on antisemitism, with a focus on analyzing hate speech trends—particularly antisemitic content.
Mindel’s background is deeply rooted in public policy and Jewish advocacy.
From 2022 to 2025, she served as a contractor for the U.S. State Department under the Biden administration, working closely with Deborah Lipstadt, the Special Envoy to Monitor and Combat Antisemitism.
Before that, she held a leadership position at the American Jewish Committee as Assistant Director of Program Development.
Her work involved organizing policy-focused delegations to Israel for a diverse group of stakeholders including political leaders, media figures, academics, and religious authorities.
In the past TikTok has faced intense scrutiny over its weak handling of antisemitic content.
Jewish advocacy groups, including the Jewish Federations of North America, have slammed it as the worst offender in fueling online antisemitism.
Mindel’s appointment signals a dramatic shift in how the platform wants to be perceived – moving from reactive moderation to proactive policy leadership.
Liberal and pro-Palestinian groups have already criticized the move claiming Mindel will censor them.
